Your following size lets your account appear in feeds, increase your brand’s visibility and scope, and attract new and existing consumers and patients.
Some tips to quickly and efficiently expand your Instagram following and achieve your social media marketing goals in 2021 and beyond.
1. Make use of hashtags on Instagram
Hashtags are essential, particularly if you’re starting with your Instagram for Business account. Conduct a hashtag check to see which hashtags the competitors use often and which are currently trending. Please create your hashtags, trending tags, and related titles, and then experiment with them. When tagging the content, make sure to use a mix of popular and niche hashtags.
2. Regularly post to Instagram
Please post at least three times a week to your Instagram feed. Daily posting improves your appeal to Instagram’s algorithm, which favors accounts that update regularly. An active posting represents the brand’s presence on social media platforms. This will help the brand to seem more trustworthy. Consider reducing your social media use if you don’t have the time to post regularly.
3. Create Interesting Content to Share
Ensure your Instagram content is interesting, engaging, and something you’d like to see in your feed! People can swipe past it or unfollow your account if you do not do so.
Your posts are ranked according to how much engagement they receive; the higher the number, the better. You can get your Instagram posts into the Explore tab if you have a high interaction track record. Gaining exposure in the Explore tab is something you should strive for in 2020, as it will introduce you to young viewers on their terms, raising the likelihood that they will click on your article, check out your profile, and visit your website. If you play your cards correctly, they could become a loyal follower as well as a client or patient.
4. Make use of social listening.
You can listen in on consumer conversations about your brand or similar subjects using social listening. This is priceless information for your Instagram plan! You can build content that your audience wants to see by using social listening tools. These free suggestions aren’t to be overlooked.
5. Post high-resolution photos and videos.
You post daily. Your material is entertaining and interesting. So, what’s the deal with your Instagram following not growing? The quality of your images and videos might be better. Medical professionals and companies alike will benefit from video. Try out some short videos taken with your smartphone. Boomerangs are a form of boomerang.
6. Giveaways and promotions are available.
Give people what they want: a freebie. Begin by holding a competition. Inform your followers about your giveaway and the rules. Make it clear to your followers that they must follow your Instagram page and tag three friends in the post to be considered. That way, they get something, and you get something as well—more followers.
These are tips that will be useful to you for making a good Instagram page!